The College was transformed beginning in the 1980s with the creation and reorganization of several University entities and the expansion of clinical and research activities. The appointment of James B. Edwards as President of the Medical University heralded a bright future. Edwards, an oral surgeon who had served as Governor of South Carolina and then Secretary of Energy under President Ronald Reagan, came to MUSC with a clear vision of establishing a “world class academic health science center”.
Over the next few years, reorganization at the top level of the University began to occur. Agreements were reached with the new School of Medicine at the University of South Carolina concerning the possibility of collaboration. In the late 1980s a Vice President for Research was added, recognizing Edwards’ intent to expand the research program. In 1990, Layton McCurdy was recruited to serve as the Dean of the College of Medicine and the first Vice President for Medical Affairs. This dual appointment had been developed through a reorganization effort recommended by a “blue ribbon committee” that came to Charleston in the late 1980s to provide guidance to Dr. Edwards and the new leadership. Edwards had called together leading medical education leaders from across the United States for this critical task.
Early in his tenure as Dean, McCurdy and Hospital Director, Charlene Stuart, determined that a strategic plan was essential to establish clear objectives that would achieve Edwards’ dream of a world class institution. The strategic planning process took more than a year. The plan identified three major areas for clinical and research emphasis: cardiovascular disease, cancer, and neurosciences. In those years the MUSC Foundation was strengthened and new leadership obtained to house the philanthropic program of the University.
On the clinical side, the physicians’ group organization (Professional Staff Office) was in essence a billing and collecting entity. Early in the 1990s, the University Medical Associates (a 501c3 organization) was formed and participated in the strategic planning process. Increased patient care income through the medical faculty was regarded as crucial. Further, the organized physicians group could prepare for managed care, as well as reach into other locales in the Lowcountry.
Also recognizing the critical importance of organized relationships with the pharmaceutical industry, another entity was created: The Foundation for Research Development. This organization followed the pattern of many outstanding academic health science centers in the country, and established the pattern of “bringing to market” discoveries made by research faculty. To further this aim, development of the Darby Children’s Research Institute was also initiated during this interval.
Crucial during these years was the importance of recruitment of department chairs and, from them, faculty members who embraced the concept of a strong teaching faculty partially supported by grants and patient income. In 1990 the university’s research portfolio was less than $18M. By the end of the decade, the research portfolio had grown to almost $100 million.
During these years, the Hollings Cancer Center was dedicated and opened. The Strom Thurmond Institute for Research was completed, including shared research space with Veterans Administration faculty, and the Gazes Cardiovascular Research Institute was completed as well. With the recruitment of key faculty, the strategic objectives of cardiovascular disease, cancer, and neurosciences began to be fulfilled.
In the mid 1990s the university obtained the building that had housed the downtown St. Francis hospital to be used as the ambulatory clinics building. A major renovation of the building was undertaken, with a goal toward creating an effective patient care center. The process included construction of a garage for patient use, and creation of linkages for inside transportation of patients from the university hospital to the center, which became known as Rutledge Tower. Under the leadership of Marion Woodbury, the University Medical Associates began to expand from Hilton Head to Georgetown, all along the South Carolina coast.
Following the example of several leading American medical schools, a significant revision in the student curriculum was also undertaken. For several years there was a parallel curriculum utilizing a self-instructional, small group learning approach. After four successful years it was determined that this approach needed to be applied across the entire class. Small group teaching and patient-oriented activities during the first two years, coupled with self-instruction, were some of the tactics utilized in this major curriculum revision. This effort was significantly facilitated by the increasing sophistication of internet information resources, as well as an automated online library. Included in this curriculum were new rotations in rural and small town South Carolina for students during their clinical years. This was done in collaboration with the USC medical school in Columbia. These “rural rotations” became very popular with the students, and enhanced linkages with alumni throughout South Carolina. Within the student curriculum, one of the additional major achievements was the organization of testing in blocks.
The Harper Student Center was opened during this time, providing state of the art physical fitness opportunities for students across the University, as well as the new education center for the College of Medicine. This center housed learning rooms for small group work and examination rooms for use with simulated patients. MUSC was a pioneer in the utilization of simulated patients for assessing clinical abilities and skills. This practice was subsequently adopted on a national level and incorporated into Part 3 of the National Board.
Operating under state regulations, the Medical University Hospital was disadvantaged in the increasingly competitive world of hospital care. With the concurrence of the South Carolina legislature, the Medical University Hospital Authority was formed during this period as well. This public interest authority permitted the hospital to utilize more appropriate administrative measures to achieve its mission-critical goals.